Smilelove
The original Smilelove was a low-cost US at-home aligner brand from Utah (2017 to 2020) whose last published price was $1,895; it collapsed in 2020 with hundreds of unfulfilled orders. Its website now sells an unrelated 'Smilelove 2.0' bundle from Smile Away, LLC for $2,195, which we have not been able to confirm ships orders. Sources
Sourced from each brand's published terms and primary FDA device records. Prices checked against their sources Sep 30, 2026, FDA records read Nov 10, 2026. How we verify. Not dental or medical advice.
The original Smilelove (Smilelove Corp. of Utah, founded 2017) stopped taking new customers in August 2020 after laying off nearly all staff that spring, leaving many customers without aligners or refunds. In February 2021 Utah's Division of Consumer Protection cited it on 312 counts of taking payment without sending goods (a potential fine of $780,000), and by March 2021 the BBB had received 889 complaints. The smilelove.com domain now belongs to a different operator, Smile Away, LLC, which sells a 'Smilelove 2.0' bundle there for $2,195 and says it is not affiliated with the pre-COVID company and cannot complete its old orders. We have not listed that relaunch as an available brand: on 2026-10-16 we could read its prices and checkout but could not confirm it ships orders, and the independent reviews we found date from 2020 or earlier. Sources Former customers who need new retainers: where to get them now. Brands still selling aligners the same way: the alternatives, in price order.
At a glance
Prices verified Sep 30, 2026Smilelove is a clear aligner brand that is no longer available to new patients, retained here for market context. See what happened above.
- Supervision
- Remote
- FDA safety
- Discontinued
- Starting price
- Wear schedule
- All-day (formerly)
What it can treat
In Smilelove's own words: Mild-to-moderate crowding; Spacing and gaps. Sources
Was an at-home model: custom clear trays from a mailed impression kit with remote dentist-directed treatment planning. Sources
Safety & recalls
This brand's FDA device record under the aligner product code NXC: recalls and MAUDE adverse-event reports, verified Nov 10, 2026.
A raw count of unverified FDA reports filed under “Smilelove” and product code NXC, not a rate. None on file may reflect how new or small the brand is, not proof of safety. Every brand's count is on the safety board.
Read from the FDA's database every day, last on Nov 10, 2026. Unchanged since we first recorded it on Sep 30, 2026.
How treatment is supervised
Impressions or a scan kit at home, a plan reviewed online, aligners mailed to your door. Suits: mild crowding or spacing, when you are comfortable with no in-person exam.
Smilelove: Remote dentist-directed treatment planning Sources
Brand specs
- Start method
- At-home impression kit (formerly)
- Material
- Clear plastic
- Retainers
- Plan-dependent
- Whitening
- Not a core offering
- Refinements / touch-ups
- Not clearly documented (moot post-closure)
- Clinical oversight
- Remote dentist-directed treatment planning
- HSA / FSA
- Not confirmed
- Insurance
- Not confirmed
- Wear schedule
- All-day (formerly)
Clear aligners are FDA Class II devices (product code NXC, 21 CFR 872.5470), cleared through the 510(k) process. Smilelove treatment is fully remote (mail-order, reviewed online).
Where the Smilelove facts come from
The pages behind this brand's profile, specs and supervision model. Prices, treatment length and FDA records each link to their own source where they appear.
- ksl.comhttps://www.ksl.com/article/news/features/ksl-investigates/gephardt-utah-dental-supply-company-faces-fines-hundreds-of-angry-customers/51550627
- ksl.comhttps://www.ksl.com/article/46755335/gephardt-bbb-warning-dental-company-is-taking-money-not-providing-products
- web.archive.orghttps://web.archive.org/web/20200615035129/https://smilelove.com/a/s/blogs/news/changes-at-smilelove
- smilelove.comhttps://smilelove.com/partners
- smilelove.comhttps://smilelove.com/pricing
- smileprep.comhttps://smileprep.com/what-happened-to-smilelove/
- newmouth.comhttps://www.newmouth.com/orthodontics/treatment/clear-aligners/smilelove/
Worked at Smilelove? Send us a correction
No longer sold
Smilelove is no longer available to new patients, so it has no current price. Compare the brands you can start today.
Clinical evidence & professional guidance
No registered study names Smilelove
Independent clinical evidence on individual aligner brands is limited, and both the American Dental Association and the American Association of Orthodontists advise an in-person exam and dentist or orthodontist supervision before treatment. The clear aligner studies we index cover the category as a whole (134 registered on ClinicalTrials.gov).